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Maxime Eyraud

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A Primer on Spitfire Audio

Deep dive / By Maxime Eyraud

Spitfire Audio has brought together content, product, and design to “inspire a generation of musicians.” Meet the coolest music technology company.

Media & Entertainment Review 2019 - header

Media & Entertainment Tech Review: 2019

Uncategorized / By Maxime Eyraud

2019 was another busy year for Media & Entertainment Tech. I’ve unpacked the trends, initiatives, and companies that helped push the industry forward.

An illustration of a writer getting paid in gold coins

How Wattpad is building the next entertainment giant

Deep dive / By Maxime Eyraud

Wattpad has already redefined reading and writing in the digital and social era. Now it’s building a new kind of entertainment factory.

Hasbro's Brand blueprint

Why Hasbro acquiring eOne is a big deal

Acquisition analysis, Tweetstorm / By Maxime Eyraud

Hasbro’s acquisition of eOne will turn the toymaker into a consumer product & entertainment conglomerate. It’s a testament to its ambitions in storytelling.

Featured image_Coke product placement in Stranger Things

On Stranger Things, New Coke, and Cracking the Brand Partnership Formula

Archives / By Maxime Eyraud

How Netflix’s brand partnership stragegy helps the company capture our attention, fuel fandom, and seize the cultural zeitgeist.

A screenshot of Bjorn Lindberg's Spotify-branded GIF.

Examining Spotify’s master plan for audio domination

Archives / By Maxime Eyraud

From new forms of content to hardware development, Spotify is serious about diversification. Where will it go next?

A montage of Disney's castle overimposed on a photo of an empty movie theater.

Theaters are dying. Will Disney save them?

Archives / By Maxime Eyraud

Content owners are best-suited to turn the broken movie-going experience into something enjoyable again.

Featured_GIFs_stickers_Emojis_Screens presenting the features of the Mirage World app.

Taking GIFs, stickers and emojis to the next level

Archives / By Maxime Eyraud

These shorter-than-short formats have been around for some time, but we’re only just scratching the surface of the business they can generate.

Featured_A logo that is a mix of Disney's and Netflix's.

Say ‘Hi’ to Disney-flix​

Archives / By Maxime Eyraud

SVOD is only the beginning: Disney wants to own your entire visual entertainment experience.